Elevator speeches, or brief talks in which individuals pitch an idea, sell a solution to a problem, or raise awareness of an issue, have gained increasing popularity within the business world. While school-based professionals may not view themselves as having to “sell,” audiologists and speech-language pathologists are in the business of “selling” our ability to create change for students with communication disorders. Elevator speeches serve as a viable advocacy tool and can be used influence decision-makers and bring about meaningful change in our professions. This article equips readers with knowledge of how to craft a winning elevator speech, provides examples of instances in which school-based professionals could use elevator speeches, and presents information on how to assess the success of elevator speeches.
Ellis, Kellie C., Gottfred, Catherine, and Freiberg, Christine. (2015). “Minute to Win It”: Using Elevator Speeches to Advocate in Educational Speech-Language Pathology and Audiology. SIG 16 Perspectives on School-Based Issues, 16, 99-104.