“Minute to Win It”: Using Elevator Speeches to Advocate in Educational Speech-Language Pathology and Audiology

Elevator speeches, or brief talks in which individuals pitch an idea, sell a solution to a problem, or raise awareness of an issue, have gained increasing popularity within the business world. While school-based professionals may not view themselves as having to “sell,” audiologists and speech-language pathologists are in the business of “selling” our ability to create change for students with communication disorders. Elevator speeches serve as a viable advocacy tool and can be used influence decision-makers and bring about meaningful change in our professions. This article equips readers with knowledge of how to craft a winning elevator speech, provides examples of instances in which school-based professionals could use elevator speeches, and presents information on how to assess the success of elevator speeches.

Ellis, Kellie C., Gottfred, Catherine, and Freiberg, Christine. (2015). “Minute to Win It”: Using Elevator Speeches to Advocate in Educational Speech-Language Pathology and Audiology. SIG 16 Perspectives on School-Based Issues, 16, 99-104.

About rickyWburk

Ricky W. Burk, CCC-SLP, BCS-F, is a speech-language pathologist who provides in-home therapy for adolescents and adults residing in Tennessee and Mississippi who stutter. His career includes PreK, elementary, middle, and high school practice, undergraduate & graduate faculty appointments, skilled nursing, national & international consultation, private practice, and national & international speaking presentations. He holds the American Speech-Language Hearing Association Certificate of Clinical Competence, and he is a Board Certified Specialist in Fluency Disorders. He is the ASHA Continuing Education Administrator for the National Association for Speech Fluency.
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