Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings

This article defines engagement in social media, describes its value in maximizing the potential of social media in health promotion, proposes an evaluation hierarchy for social media engagement, and uses Twitter as a case study to illustrate how the hierarchy might function in practice.

Neiger, Brad L., Thackeray, Rosemary, Burton Scott H., Giraud-Carrier, Christophe G., and Fagen, Michael C. (2013). Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings – Use of Twitter Metrics as a Case Study. Health Promotion Practice, 14, 157-162.

About rickyWburk

Ricky W. Burk, CCC-SLP, BCS-F, is a speech-language pathologist who provides in-home therapy for adolescents and adults residing in Tennessee and Mississippi who stutter. His career includes PreK, elementary, middle, and high school practice, undergraduate & graduate faculty appointments, skilled nursing, national & international consultation, private practice, and national & international speaking presentations. He holds the American Speech-Language Hearing Association Certificate of Clinical Competence, and he is a Board Certified Specialist in Fluency Disorders. He is the ASHA Continuing Education Administrator for the National Association for Speech Fluency.
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